“I don’t want to feel deprived”

The Greatest Lie Ever Chewed

“I don’t want to restrict myself.”
“I just don’t want to feel deprived.”

That makes so much sense.
Of course you don’t. Who would?

If food has become the way you comfort yourself, feel safer, or soften the edges of life, then the idea of not having it can feel threatening. Not because you’re weak or undisciplined — but because your mind is doing what it’s designed to do: protect you from discomfort.

It links “not eating” with pain.
And “more eating” with relief.
It’s trying to help.

But it’s confused.

See, this idea that food equals comfort — and that more food equals more comfort — is something we’ve all picked up along the way. It wasn’t born in you. It was taught. Conditioned. Reinforced. Over and over again.

Until now, it’s become automatic.
Reflexive.
Unquestioned.

And that’s where the problem starts — not in your body, or your cravings, or your willpower.
In the unquestioned story.

Because what’s actually true?

Does the second helping bring more peace?
Does that third biscuit leave you feeling more loved?
Does overeating actually feel the way you want to feel?

Usually… it doesn’t.

It tends to leave you feeling uncomfortable, disconnected, distracted.
And then your mind says, “See? You did it again. You always do this.”

So the discomfort isn’t just physical. It’s emotional. Layered. Self-perpetuating.

You eat to feel better, and end up feeling worse.
Not because anything is wrong with you, but because your brain is innocently misunderstanding what you need.

It thinks food is the problem and the solution.

It’s like pouring water on your phone when the screen freezes. The urge is real. It just doesn’t work.

So what if this isn’t about restriction at all?

What if you don’t need to “try harder” or “do better” or “follow the rules” — but instead, simply see more clearly?

Because clarity changes everything.

The moment you see that a craving is just a thought…
The moment you notice that the voice saying “You need this” is just brain chatter…
The moment you realise that nothing bad happens when you feel a bit of discomfort and stay present…

That’s when things shift.

Not because you’re trying to control anything — but because you no longer need to.

You remember that you’re okay.
That you’re not broken.
That your feelings aren’t emergencies.
That there’s peace in the space where you used to panic.

So maybe satisfaction isn’t in the third slice or the second serve.
Maybe it’s in the pause.
The breath.
The moment of connection to yourself.

Not to a rule. Not to a “should.”
To you.

When that happens, eating becomes a conversation — not a battle.
You listen. You feel. You notice. You stop.

And not because you have to.
Because you want to.

Because fullness doesn’t feel like freedom anymore.
And peace doesn’t live at the bottom of the tub of ice cream.

It was never about restriction.
It was always about remembering what real nourishment feels like.

And it’s here. Right now.
One pause, one bite, one moment of clarity at a time.

Get in touch.
Let’s liberate you from the lies your mind is telling your — and find what you’re truly hungry for.