Why Diets Don’t Work

Most people turn to diets for one simple reason:
they’re uncomfortable.

Uncomfortable in their body.
Uncomfortable around food.
Uncomfortable with the constant noise in their head about what they should or shouldn’t be eating.

Diets look like the obvious solution. Change the food, change the body, feel better.

But what if the discomfort isn’t coming from food or from the body at all?

What if it’s coming from thinking?

Have you ever noticed…
Your body doesn’t criticise itself.
It doesn’t compare itself to other bodies.
It doesn’t panic about calories or future weight gain.

Those experiences are created by thought.

That’s why you can feel fine about your body one day and deeply uncomfortable the next — without anything physical changing at all. Same body. Different thinking = Completely different experience.

Diets don’t take this into account. They assume the problem lives “out there” — in food, appetite or willpower — and that control is the answer.

But control adds pressure.
Pressure speeds up thinking.
And sped-up thinking makes food feel urgent.

So diets often intensify the very experience people are trying to escape.

Cravings aren’t a sign that something is wrong. They’re a sign that thinking is unsettled. They’re feedback.

When the mind is noisy, food looks like relief.
When the mind quiets, food goes back to being food.

Nothing needs to be fixed for that to happen. It’s how the system already works.

So if diets haven’t worked for you, it doesn’t mean you’re broken. It may simply mean you’ve been using a tool designed for behaviour to solve a problem created by thought.

And once you see that, you don’t need a new strategy.

Just a clearer understanding of what’s actually going on.