The truth about weight loss

(A Cynical Love Song to the Lies We’ve Swallowed)

Ah, weight loss.

Two words so drenched in hope, shame and half-chewed kale that you can barely say them without tasting regret.

When we think about losing weight, we think about what we need to do.

Eat less. Move more.
Simple, right?

Ha. That’s adorable.

That’s also what the $80 billion-dollar diet industry wants you to think.
Because if it were truly simple, they’d be out of business and Destiny wouldn’t be flogging detox teas on Instagram like they’re powdered salvation.

But the problem isn’t that you don’t know what to do.
It’s that all this noise—this relentless, calorie-counting, carb-fearing noise—
has drowned out the actual truth.

And here it is. Ready?

What you weigh has far less to do with WHAT you eat…
And far more to do with WHY you’re eating in the first place.

Mic. Drop. 🎤

You’re Not Weak. You’re Wired.

So many of us find ourselves elbow-deep in a box of biscuits not because we’re hungry for food—but because we’re hungry for something else.

Comfort.
Relief.
Escape.
Peace.
Pleasure.
A moment of f*cking silence from the world.

But because we don’t realise that—
because we’ve been trained to soothe every discomfort with a snack,
we turn to what we know.

Food.

Because food works.
Temporarily.
It hits the dopamine button like a rat on Red Bull.

But when the sugar settles and the crumbs clear, you’re still left with the thing that drove you to eat— plus a side of guilt, a dash of self-loathing and a brain that whispers…

“You’ve ruined it now, may as well finish the block.”

Restriction: A Temporary Masquerade Ball

Now, you could try the traditional approach.
You know—restriction.
That old chestnut.

White-knuckle your way to the salad bar.
Decline the birthday cake like a martyr in Spanx.
Pretend celery sticks are fun.

And yes, it might work… for a while.

But here’s the inconvenient truth they don’t print on the back of the meal replacement shake:

Forced weight loss never lasts.
Because force isn’t freedom.
And willpower isn’t renewable.

Eventually, your biology will win.
Because that’s what it’s designed to do.

Fix the WHY and the WHAT Takes Care of Itself

Here’s a plot twist for the ages:

When you fix the reasons you overeat— the stress, the boredom, the invisible weight of unmet needs— the physical weight? Often just… sorts itself out.

Like a by-product.
Like a side effect of finally tending to your actual hunger.

The real kind.

Not the kind that screams for chocolate at 9pm.
The kind that says:

“I need rest.”
“I need comfort.”
“I need to stop pretending I’m fine when I’m f*cking exhausted.”

You don’t need to become a stronger version of yourself.
You need to become a kinder one.

You don’t need to fight the food.
You need to listen to the message behind the craving.

This Isn’t a Diet. It’s a Rebellion.

This isn’t about finding more motivation.
It’s about finding the truth.

And the truth is:
You are not broken.
Your cravings are not random.
Your hunger is not a betrayal.
It’s a signal.
A flare.
A message in a digestive bottle.

And when you learn how to read it?

Weight loss becomes the least interesting part of your transformation.

So if you're done fighting food like it’s the villain in some low-budget superhero film…
If you’re ready to meet the real hunger and give her what she actually needs…

Then you don’t need another diet.

You need a reckoning.
A revelation.
A revolution in your relationship with yourself.

If you want help with that—
Get in touch.

Because the only thing more powerful than your hunger… is your capacity to finally understand it.